Codie Sanchez

I think every company should have a creed.

The mission statement, there's lots of ways to do it.

A lot of them are bullshit.

I was seeing them all.

Everybody thinks you need to throw one up on the wall.

I believe they deeply, deeply actually change how a business operates.

And ours, we have a contrarian creed.

There are 13 rules, 13 because we believe in making our own luck.

And the first one is that those who believe that it's impossible should get out of the way of those of us who are doing it.

And so like every single line on that creed says what we stand for.

You know, you should tell the truth even when it hurts, maybe especially then.

And then it gets to maybe maybe you get to indoctrinate more people into your ideology in the world.

And what a better way to do that than business.

You know what else is interesting, too, is when you put yourself out into the world, the world tests it.

And so, you know, like, I kind of always chuckle.

We're pretty hardcore at my company.

We're intense.

We work a lot.

I'm pretty intense.

I give a lot of feedback.