Cody Hofhine

She's right.

She's right.

And I think of, I think of when it comes to, when it comes to Leadership in general, it's not going to be easy. It's the hardest work. Do you know Anthony Trucks? I don't. Okay, so a friend of mine, Anthony Trucks, goes and speaks all over on stages, and he calls it the dark work, right? He says it's not easy. It's hard. It's the hardest work out there. So it's not fun.

And I think of, I think of when it comes to, when it comes to Leadership in general, it's not going to be easy. It's the hardest work. Do you know Anthony Trucks? I don't. Okay, so a friend of mine, Anthony Trucks, goes and speaks all over on stages, and he calls it the dark work, right? He says it's not easy. It's hard. It's the hardest work out there. So it's not fun.

What I do is not the fun work. It's fun for me. But a lot of people don't want to hear it. It's harder for them, right? It's harder for them. They want to think it's the marketing. They want to think it's the acquisition manager. They want to think it's, well, it's because this is off.

What I do is not the fun work. It's fun for me. But a lot of people don't want to hear it. It's harder for them, right? It's harder for them. They want to think it's the marketing. They want to think it's the acquisition manager. They want to think it's, well, it's because this is off.

That's exactly right. So we've had experiences, and Mark knows, like, if there's a hard message that has to be delivered, That's you. I get to deliver it.

That's exactly right. So we've had experiences, and Mark knows, like, if there's a hard message that has to be delivered, That's you. I get to deliver it.

Yeah.

Yeah.

Yeah. How do you frame it? Okay, so there's a book out there, first and foremost, to kind of reference to this. Crucial Conversations. It's one of the greatest books around this.

Yeah. How do you frame it? Okay, so there's a book out there, first and foremost, to kind of reference to this. Crucial Conversations. It's one of the greatest books around this.

And it just talks about these conversations have to be had. You just have to have them. They're not going to be fun. They're going to be awkward. But something changed when I really loved the individual. Because I asked for their permission. Hey, are you okay that I'm going to tell you things?

And it just talks about these conversations have to be had. You just have to have them. They're not going to be fun. They're going to be awkward. But something changed when I really loved the individual. Because I asked for their permission. Hey, are you okay that I'm going to tell you things?

And it may be things that you may not like to hear, but are you okay if I tell you the honest truth right now? And they're like, yeah, tell me. And so I get their permission first and foremost. And then I tell them it. And I don't mince words. I don't think, well... What I kind of noticed is like, no, it's like you just say it and you just have to say it. Here's what I noticed.

And it may be things that you may not like to hear, but are you okay if I tell you the honest truth right now? And they're like, yeah, tell me. And so I get their permission first and foremost. And then I tell them it. And I don't mince words. I don't think, well... What I kind of noticed is like, no, it's like you just say it and you just have to say it. Here's what I noticed.

You always want to blame the leads. You always want to do this. You always want to do this. That's not going to get you anywhere. That's a victim mindset. Victim mindsets don't get anywhere. Do you want to be amongst the winners or do you want to be amongst the losers? What is your answer? And like, well, I want to be a winner.

You always want to blame the leads. You always want to do this. You always want to do this. That's not going to get you anywhere. That's a victim mindset. Victim mindsets don't get anywhere. Do you want to be amongst the winners or do you want to be amongst the losers? What is your answer? And like, well, I want to be a winner.

Can you see how that's a victim or are you mad at me right now for telling you that's a victim mindset? No, no, that totally makes sense. They know I love them. I get away with it because I honestly love them. And I say that, I reference it many, many times. You know I'm saying this, Justin, because I love you, dude. I love you too much to see you go down this road because you're better than this.

Can you see how that's a victim or are you mad at me right now for telling you that's a victim mindset? No, no, that totally makes sense. They know I love them. I get away with it because I honestly love them. And I say that, I reference it many, many times. You know I'm saying this, Justin, because I love you, dude. I love you too much to see you go down this road because you're better than this.