Cody Hofhine
speaker
115 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Cody Hofhine’s voice in public audio — every appearance, attributed to the second.
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Appearances
You guys, this is why I get to provide for my families because the great people that continue to fly Delta. Thank you so much. Then he goes back to main class and says the exact same message. Then he comes up and I'm like, man, this guy is literally world class.
So when I think of world class or delivery magic, think of what's a, I know you got Disney world here, but is there a bunk like bad version of a Disneyland here? Oh, I don't even know. Cause that's just, is SeaWorld good? I don't know. I've never been. I haven't even. So, but it's like Disney gets it. Yeah. Themed everywhere different. Like they deliver magic.
This Dan wines wasn't his business, but yet he cared about like his own business. He steps up and grabs the phone that has the cable and he does the PA system. He's like, Hey folks, just so you know, I want to tell you, you've got world-class and he uses words. Me and Mark really love, I love world-class. He says, we have the world-class flight attendants on this flight today.
Let me tell you the process. Thousands of people apply for this job. Only 1% make it. And so let's get a round of applause for our flight attendants. And the whole plane is like cheering on these flight attendants. So we don't even know, and we haven't received the service yet. And then on top of it, he says, hey, guys, normally when I go to San Juan, we fly at this altitude.
Today we're going to be flying at this altitude just to keep you out of that rough air. We want to make this as smooth as possible. Again, thank you for choosing Delta. And our goal is to, like, continually, like, so that you have a great experience. And then he ends it. And I'm like, this guy was top notch. I've never seen a captain do this.
Well, three quarters away through the flight, he hands out postcards to the flight attendant. They go through all of first class and it's a handwritten note from captain Dan wines. Wow. And I'm like, who is this guy? Like he cares about this business. Like it's his own business. That's right. And then on the end, and I have it on my phone. It's actually over there.
I'm like, Dan, I have to shake your hand. Like, Amazing. World class. Thank you. That experience. And he says, well, you seem pretty cool. So we do a picture together. He has his captain hat on. I have my Joe hat on. And he's like, you look pretty cool. I want to be a Joe. He takes my hat and then he puts his hat on me and we take another picture. Yeah. Like world class experience.
But here's where I'm getting at. He didn't sell me on Delta. He didn't sell why Delta is better than Spirit or American or United. He didn't say anything other than he made everyone in that plane feel special. He made them feel incredible. And because of that, I'm now deeper converted to only using Delta. There's my process.
I get to witness this live and I come back with a different conviction, a different energy back to the office to say, hey, we've got to be growing Captain Dan Wines in Joe Homebuyer where they care so much about the business that every time they speak, people just feel incredible and they're going to be that much deeper converted to Joe Homebuyer. And we have that to this degree. We have that.
We have people that care about it like it's their own business. That's true delegation. That's true leadership is when those Captain Dan wines pop out in your company and they care about your business more than you care about your business. That's when you know you've nailed leadership.
Yeah, we want to add another... What do we want? 40 this year, was it? It was 40 franchises that we're going to add this year as our goal. On top of that, the reason why... And I think some people will be like, well, why not 100? Why not 200? I would love that. Don't get me wrong. But there is a strategy that you have to maintain the culture. Of course.
And with real estate, it's a little bit trickier than like a crumble cookie where you just have to stand on an X and put a batch of flour together and all this stuff. It's not that. I mean... Real estate is already a trick in itself. There's so many people that don't do it right.
There's so many people that, I mean, this industry is one of the most hated industries because of people that do it wrong. I don't want them part of Joe. Like I want them to never even hear the word Joe Homebuyer. I hope they fizzle out and do whatever they want to do. So 40 would be, we have connected with and found through great individuals.
We've got Brent, we've got Jerry, we've talked together of great people that are looking for that growth. People that are saying, hey, I want to take my business to the next level. Where do they go right now? As they just heard that, where can they go to go to better reality? Right now, they can definitely go to joehomebuyer.com. But we also have a giveaway for your audience. It's thejoeway.com.
And that is the five steps in negotiation. So when people say, rarely do people get past the first year in business, even rare if you make it past three years. And Dan Martell was actually, I was talking to him on the phone. He's like, you're a unicorn, Cody. He's like, not many people make it past 10 years in the business. You're a unicorn, my friend.
And I would tell you that majority of that success does come from that negotiation, right? That's what allows you. Now, granted, it's hard to say because you've got marketing to go inside of that too. But I would say I'd attribute a large portion of that success on how well we negotiate. And that's why they can get their hands on this document. So I would say go to that website one more time.
Thejoeway.com. And it's a five steps negotiation with an accompanying video that you, I mean, it's what we share with our Joes.
No, no, it's not. It's not. And it really is coupling and partnering and recognizing who is a fantastic fit. and working with the people where those people are sitting. So it really is – it's a very focused, dedicated year that we're going to have. Good. But we're excited about it. As it comes to portions of these cells, right, think of one thing instantly.
I hope this is already like a gold nugget you can take today – Think of right when a phone call comes in. So there's two things that we do at Joe Homebuyer we do really, really well. We started tracking this years ago, our live answer rate. So many people go to a voicemail. Of course. Or I'm in an appointment and there's no one as backup.
So just go into voicemail and they just didn't have any kind of backup. We don't allow that. So we started tracking this. We're probably around 50 percentile, if I had to guess, in live rate when we first tracked this. And we're like, what if we improve this? What would it do to our metrics? Yeah. We started improving it. And once we started tracking it, because once what you measure grows, right?
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