Cody Schneider
๐ค SpeakerAppearances Over Time
Podcast Appearances
A hundred percent, a thousand percent. I mean, you could do this in a bunch of different categories too. Like you could do this, you know, it doesn't have to just be cold email as well. Like it could be, you know, do Instagram DMs, like wherever they spend time online, that's how you get in contact with them, right? Restaurants, it's like a lot of Facebook still. So it's just like, okay, just DMs.
DM them on Facebook, like figure out that whatever that channel is. And I mean, half the time you can just like cold call them as well too. And this is the scariest thing for people, but in like, it's such a volume game. Like you start to get numb to it. I think that that's the other thing with all this.
DM them on Facebook, like figure out that whatever that channel is. And I mean, half the time you can just like cold call them as well too. And this is the scariest thing for people, but in like, it's such a volume game. Like you start to get numb to it. I think that that's the other thing with all this.
DM them on Facebook, like figure out that whatever that channel is. And I mean, half the time you can just like cold call them as well too. And this is the scariest thing for people, but in like, it's such a volume game. Like you start to get numb to it. I think that that's the other thing with all this.
Like when it comes to any cold outreach, you, you get numb to like with enough reps, you just quit. Like it's like water on the back of a duck, right? It just like flows right off of you when somebody gets pissed off that you reached out to him because like,
Like when it comes to any cold outreach, you, you get numb to like with enough reps, you just quit. Like it's like water on the back of a duck, right? It just like flows right off of you when somebody gets pissed off that you reached out to him because like,
Like when it comes to any cold outreach, you, you get numb to like with enough reps, you just quit. Like it's like water on the back of a duck, right? It just like flows right off of you when somebody gets pissed off that you reached out to him because like,
there's a certain percentage of these people that they're going to look at this and they're going to be like, cool, like I pay you a grand a month and that turns into 15 grand new revenue for me like from a customer lifetime value point. Of course, I'm going to buy that, right? I'm going to go and buy that all day long.
there's a certain percentage of these people that they're going to look at this and they're going to be like, cool, like I pay you a grand a month and that turns into 15 grand new revenue for me like from a customer lifetime value point. Of course, I'm going to buy that, right? I'm going to go and buy that all day long.
there's a certain percentage of these people that they're going to look at this and they're going to be like, cool, like I pay you a grand a month and that turns into 15 grand new revenue for me like from a customer lifetime value point. Of course, I'm going to buy that, right? I'm going to go and buy that all day long.
And you could probably do a version of this where it's on a like a fee or it's basically based off of like the it's like it's performance marketing. Right. So we come in, it's whatever I convert, I get a percentage of that. In my experience, that just really depends on the small business. But a lot of them and
And you could probably do a version of this where it's on a like a fee or it's basically based off of like the it's like it's performance marketing. Right. So we come in, it's whatever I convert, I get a percentage of that. In my experience, that just really depends on the small business. But a lot of them and
And you could probably do a version of this where it's on a like a fee or it's basically based off of like the it's like it's performance marketing. Right. So we come in, it's whatever I convert, I get a percentage of that. In my experience, that just really depends on the small business. But a lot of them and
Also, like I would focus on these things, like again, things that rich people are buying in your neighborhood, right? Not like HVAC, not like any of this, those are super competitive, those service businesses.
Also, like I would focus on these things, like again, things that rich people are buying in your neighborhood, right? Not like HVAC, not like any of this, those are super competitive, those service businesses.
Also, like I would focus on these things, like again, things that rich people are buying in your neighborhood, right? Not like HVAC, not like any of this, those are super competitive, those service businesses.
They're also like not a great repeat purchase, like something that happens where it's like on a weekly or a monthly basis, like think about Pilates, think about bar classes, think about these types of companies where it's like I'm going in and I'm buying that thing regularly, Those are going to be the most effective places for you to create a bunch of inbound for them. That's super high valuable.
They're also like not a great repeat purchase, like something that happens where it's like on a weekly or a monthly basis, like think about Pilates, think about bar classes, think about these types of companies where it's like I'm going in and I'm buying that thing regularly, Those are going to be the most effective places for you to create a bunch of inbound for them. That's super high valuable.
They're also like not a great repeat purchase, like something that happens where it's like on a weekly or a monthly basis, like think about Pilates, think about bar classes, think about these types of companies where it's like I'm going in and I'm buying that thing regularly, Those are going to be the most effective places for you to create a bunch of inbound for them. That's super high valuable.
And it's not like, oh, I have to, you know, with HVAC, it's like, this is just a lead gen game, right? Because like, how often does your HVAC system go out? But in contrast, there's often a longer customer lifetime value, especially with these services that are focused on higher demographic people in the geography.