Cody Shilson

And then last year, we launched TikTok Shop, and we did about $270,000 in revenue, but $250,000 of that came in December alone. So we had a video go viral with 20 plus million views. So we went crazy. So 250 of that came in one month. So that was kind of fun. And you sold those. We sold those, yeah.

And not quite family appropriate, but yeah, little death signs that people bought for their boss or whoever it was. So kind of fun. But I was a little crazy for December.

And not quite family appropriate, but yeah, little death signs that people bought for their boss or whoever it was. So kind of fun. But I was a little crazy for December.

And not quite family appropriate, but yeah, little death signs that people bought for their boss or whoever it was. So kind of fun. But I was a little crazy for December.

And you were able to fulfill on the amount of orders that came in? Yeah. Yeah, we did about 13,000 of those. So do you have manufacturing set up? Yeah, we produce everything in-house. Oh, all right. So we engrave, cut, build it, all it, ship it. Sweet. Okay. Across four different channels, most of our clients come through. Online and internal is through SEO and Facebook ads.

And you were able to fulfill on the amount of orders that came in? Yeah. Yeah, we did about 13,000 of those. So do you have manufacturing set up? Yeah, we produce everything in-house. Oh, all right. So we engrave, cut, build it, all it, ship it. Sweet. Okay. Across four different channels, most of our clients come through. Online and internal is through SEO and Facebook ads.

And you were able to fulfill on the amount of orders that came in? Yeah. Yeah, we did about 13,000 of those. So do you have manufacturing set up? Yeah, we produce everything in-house. Oh, all right. So we engrave, cut, build it, all it, ship it. Sweet. Okay. Across four different channels, most of our clients come through. Online and internal is through SEO and Facebook ads.

We just launched Facebook ads and meta about October, November with an agency. And then Amazon, we spent about $7,100 a month between agency and ads. And then Etsy and then TikTok, still kind of figuring that one out a little bit since it all happened in December, but about $2,000 so far in ads there. Got it.

We just launched Facebook ads and meta about October, November with an agency. And then Amazon, we spent about $7,100 a month between agency and ads. And then Etsy and then TikTok, still kind of figuring that one out a little bit since it all happened in December, but about $2,000 so far in ads there. Got it.

We just launched Facebook ads and meta about October, November with an agency. And then Amazon, we spent about $7,100 a month between agency and ads. And then Etsy and then TikTok, still kind of figuring that one out a little bit since it all happened in December, but about $2,000 so far in ads there. Got it.

Yeah. So in 2024, direct on our website, and I have this broken out per channel in a couple of slides, but total visits is about 90,000 visits to our site, about 2,500 orders. There's a 2.8% conversion rate and about 781 products. So it's a lot of products.

Yeah. So in 2024, direct on our website, and I have this broken out per channel in a couple of slides, but total visits is about 90,000 visits to our site, about 2,500 orders. There's a 2.8% conversion rate and about 781 products. So it's a lot of products.

Yeah. So in 2024, direct on our website, and I have this broken out per channel in a couple of slides, but total visits is about 90,000 visits to our site, about 2,500 orders. There's a 2.8% conversion rate and about 781 products. So it's a lot of products.

Yeah.

Yeah.

Yeah.

Raw materials, most of it we bring in from our vendors, kind of as we need it. We don't carry huge, huge. Except for the desk signs and stuff, we'll kind of stock those up, since they look so crazy. But that's kind of an exception to the rule. All right. Then what's been holding you back? So I think it's marketing.

Raw materials, most of it we bring in from our vendors, kind of as we need it. We don't carry huge, huge. Except for the desk signs and stuff, we'll kind of stock those up, since they look so crazy. But that's kind of an exception to the rule. All right. Then what's been holding you back? So I think it's marketing.

Raw materials, most of it we bring in from our vendors, kind of as we need it. We don't carry huge, huge. Except for the desk signs and stuff, we'll kind of stock those up, since they look so crazy. But that's kind of an exception to the rule. All right. Then what's been holding you back? So I think it's marketing.

Fulfillment-wise, we proved that in December, we can handle about double fulfillment. I mean, with limited complexity. So I just need more people to the site, more people buying, and we can fulfill it. And also very product heavy with low margins. So working on the margin piece, getting profits up a little bit.