Cody Shilson

Every year. Yeah. Interesting. About February, March of every year is when our vendors raise prices. So then I adjust accordingly. Got it. Was their margins the same when they were running it? Much less. Lower. Oh, way low. Like not making money at all. So my mom was running it. I remember very distinctly looking at a product and the cogs on that were like $50 and we were selling it for like 45.

Every year. Yeah. Interesting. About February, March of every year is when our vendors raise prices. So then I adjust accordingly. Got it. Was their margins the same when they were running it? Much less. Lower. Oh, way low. Like not making money at all. So my mom was running it. I remember very distinctly looking at a product and the cogs on that were like $50 and we were selling it for like 45.

I mean, this does not work. Yeah. So I immediately raised prices. It like, you know, doubled them almost. Okay. And I'm constantly just continually up them. Yeah. I think I have some ideas there. All right. What else you got? All right, so channel breakdown. So direct traffic and internal is our biggest 13 to 1 LTV to CAC ratio. Amazon, our highest conversion rate at 9.6% conversion.

I mean, this does not work. Yeah. So I immediately raised prices. It like, you know, doubled them almost. Okay. And I'm constantly just continually up them. Yeah. I think I have some ideas there. All right. What else you got? All right, so channel breakdown. So direct traffic and internal is our biggest 13 to 1 LTV to CAC ratio. Amazon, our highest conversion rate at 9.6% conversion.

I mean, this does not work. Yeah. So I immediately raised prices. It like, you know, doubled them almost. Okay. And I'm constantly just continually up them. Yeah. I think I have some ideas there. All right. What else you got? All right, so channel breakdown. So direct traffic and internal is our biggest 13 to 1 LTV to CAC ratio. Amazon, our highest conversion rate at 9.6% conversion.

And of course, the blended 11 to 1 LTV to CAC. Interesting.

And of course, the blended 11 to 1 LTV to CAC. Interesting.

And of course, the blended 11 to 1 LTV to CAC. Interesting.

Okay.

Okay.

Okay.

13,000.

13,000.

13,000.

in the St. Louis market that we're already in. So he's getting old, wants to retire. And what's he doing in revenue and profit? He does about double what we do, about $3 million in revenue. I don't know profits yet or anything. We haven't even got to that point yet. But he's got a, from what I understand, he does pretty decent on his margins just through communicating and talking to him.

in the St. Louis market that we're already in. So he's getting old, wants to retire. And what's he doing in revenue and profit? He does about double what we do, about $3 million in revenue. I don't know profits yet or anything. We haven't even got to that point yet. But he's got a, from what I understand, he does pretty decent on his margins just through communicating and talking to him.

in the St. Louis market that we're already in. So he's getting old, wants to retire. And what's he doing in revenue and profit? He does about double what we do, about $3 million in revenue. I don't know profits yet or anything. We haven't even got to that point yet. But he's got a, from what I understand, he does pretty decent on his margins just through communicating and talking to him.

He does a lot more custom stuff, which there's a lot higher margin on some of that stuff. He has a lot bigger orders. which is nice. So he can bring it in from China or from elsewhere and keeps his margins low or keeps his margins higher. I'm sorry. Yeah. I got you. The biggest concern with him is 70% of his revenue comes through one customer.

He does a lot more custom stuff, which there's a lot higher margin on some of that stuff. He has a lot bigger orders. which is nice. So he can bring it in from China or from elsewhere and keeps his margins low or keeps his margins higher. I'm sorry. Yeah. I got you. The biggest concern with him is 70% of his revenue comes through one customer.

He does a lot more custom stuff, which there's a lot higher margin on some of that stuff. He has a lot bigger orders. which is nice. So he can bring it in from China or from elsewhere and keeps his margins low or keeps his margins higher. I'm sorry. Yeah. I got you. The biggest concern with him is 70% of his revenue comes through one customer.