Cody Shilson

Yeah, right.

Yeah, our COGs are pretty high. I do think there's a pricing issue.

Yeah, our COGs are pretty high. I do think there's a pricing issue.

Yeah, our COGs are pretty high. I do think there's a pricing issue.

Which we'll get to. OK.

Which we'll get to. OK.

Which we'll get to. OK.

Yeah. It looks like. Yeah, it's pretty decent. And I learned that a few months ago coming here the first time, so I started increasing.

Yeah. It looks like. Yeah, it's pretty decent. And I learned that a few months ago coming here the first time, so I started increasing.

Yeah. It looks like. Yeah, it's pretty decent. And I learned that a few months ago coming here the first time, so I started increasing.

That's profit, yeah. Okay. Yeah. Interesting. We estimate people stay about three years, excluding Etsy, Amazon. Yeah. Those ones are a little harder to calculate, but through Trophy Outlet, they order yearly pretty consistently. We've got customers that have been with us for 30 years, you know, things like that, so. So pretty heavy repeat business there.

That's profit, yeah. Okay. Yeah. Interesting. We estimate people stay about three years, excluding Etsy, Amazon. Yeah. Those ones are a little harder to calculate, but through Trophy Outlet, they order yearly pretty consistently. We've got customers that have been with us for 30 years, you know, things like that, so. So pretty heavy repeat business there.

That's profit, yeah. Okay. Yeah. Interesting. We estimate people stay about three years, excluding Etsy, Amazon. Yeah. Those ones are a little harder to calculate, but through Trophy Outlet, they order yearly pretty consistently. We've got customers that have been with us for 30 years, you know, things like that, so. So pretty heavy repeat business there.

Once we get a customer, they're fairly sticky.

Once we get a customer, they're fairly sticky.

Once we get a customer, they're fairly sticky.

Yeah, my parents ran the company. They didn't have a price structure. They just kind of.

Yeah, my parents ran the company. They didn't have a price structure. They just kind of.

Yeah, my parents ran the company. They didn't have a price structure. They just kind of.

Every year. Yeah. Interesting. About February, March of every year is when our vendors raise prices. So then I adjust accordingly. Got it. Was their margins the same when they were running it? Much less. Lower. Oh, way low. Like not making money at all. So my mom was running it. I remember very distinctly looking at a product and the cogs on that were like $50 and we were selling it for like 45.