Cody Shilson
👤 PersonAppearances Over Time
Podcast Appearances
Right. So these are the issues. What other metrics you got?
Right. So these are the issues. What other metrics you got?
Right. So these are the issues. What other metrics you got?
yeah so numbers 1.72 million in revenue about 110 000 in profit uh 40 gross margin i would have expected gross margins to be higher for this business and it varies per product tons of you know like certain acrylics i was like expecting like you know one like you buy these trophies and they're like you know a dollar and you're like there's no like this is made of rubber you know but yeah okay so it just varies widely between the products and platform and stuff like that but
yeah so numbers 1.72 million in revenue about 110 000 in profit uh 40 gross margin i would have expected gross margins to be higher for this business and it varies per product tons of you know like certain acrylics i was like expecting like you know one like you buy these trophies and they're like you know a dollar and you're like there's no like this is made of rubber you know but yeah okay so it just varies widely between the products and platform and stuff like that but
yeah so numbers 1.72 million in revenue about 110 000 in profit uh 40 gross margin i would have expected gross margins to be higher for this business and it varies per product tons of you know like certain acrylics i was like expecting like you know one like you buy these trophies and they're like you know a dollar and you're like there's no like this is made of rubber you know but yeah okay so it just varies widely between the products and platform and stuff like that but
And net margin, about 6.4%. LTV, 133. And then CAC, 1190. LTV to CAC ratio, 11 to 1. And that's blended across all channels.
And net margin, about 6.4%. LTV, 133. And then CAC, 1190. LTV to CAC ratio, 11 to 1. And that's blended across all channels.
And net margin, about 6.4%. LTV, 133. And then CAC, 1190. LTV to CAC ratio, 11 to 1. And that's blended across all channels.
I'm guessing. For the most part, or I'll look at some competitors, but there's not really good apples to apples comparison necessarily. Do you do like a cost plus or like? Yeah. So I have massive spreadsheets of all of our costs, things like that, factor in labor. And then I just kind of add my margins to it and They've slowly been trying to bring that up over the years.
I'm guessing. For the most part, or I'll look at some competitors, but there's not really good apples to apples comparison necessarily. Do you do like a cost plus or like? Yeah. So I have massive spreadsheets of all of our costs, things like that, factor in labor. And then I just kind of add my margins to it and They've slowly been trying to bring that up over the years.
I'm guessing. For the most part, or I'll look at some competitors, but there's not really good apples to apples comparison necessarily. Do you do like a cost plus or like? Yeah. So I have massive spreadsheets of all of our costs, things like that, factor in labor. And then I just kind of add my margins to it and They've slowly been trying to bring that up over the years.
What percentage of customers are new versus return? I would say probably just on our website and internal customers, probably 50-50. Okay, because this is a four-year-old business, so you'd think there'd be a decent amount of return. Yeah, a lot of our business, I mean, $530 in revenue comes just internal, so emails, calls, things like that. Most of that is repeat business.
What percentage of customers are new versus return? I would say probably just on our website and internal customers, probably 50-50. Okay, because this is a four-year-old business, so you'd think there'd be a decent amount of return. Yeah, a lot of our business, I mean, $530 in revenue comes just internal, so emails, calls, things like that. Most of that is repeat business.
What percentage of customers are new versus return? I would say probably just on our website and internal customers, probably 50-50. Okay, because this is a four-year-old business, so you'd think there'd be a decent amount of return. Yeah, a lot of our business, I mean, $530 in revenue comes just internal, so emails, calls, things like that. Most of that is repeat business.
Do you have very high fixed costs in this business?
Do you have very high fixed costs in this business?
Do you have very high fixed costs in this business?
Yeah, right.
Yeah, right.