Colby Cohen

It's not a real TV deal.

But look, the NCHC, which is unbelievably good hockey, right?

And the NCHC fans all have this chip on their shoulder.

But here's the problem.

The problem is, it's like, if you ask

NHL fans that don't follow college right hey what's the NCHC like you're going to get a lot of blank stares people aren't going to know and they need to know the NCHC used to be on CBS sports that TV deal ended and didn't get you know they weren't able to come up with an agreement on it and now they're on NCHC TV and I'll give them credit like they do a great job with their with their streaming platform NCHC TV they really do but guys like

I want to flip on the TV and watch... It's way easier for me to turn on CBS Sports on my TV than it is to get my computer, get it streaming, get it onto my TV.

And now I know they've got an app now where you can get it on the TV, but you just want to flip through the channels and be like, oh, look...

North Dakota is playing Minnesota Duluth like and the game is probably unbelievably good but I want it more accessible and there's none of that with college but but but the biggest thing here and like earlier this year we did a we did a game Michigan against BU a regular season game that they threw on ESPN 2 which they don't normally do and when it's an ESPN 2 game

ESPN spends a lot of money.

They gave us a studio.

They promoted the shit out of it.

You know, like I felt like it was almost like a test run to see, like, could we get a big enough rating to support you?

It wasn't good.

It was not good.

People didn't watch that game.

It wasn't enough.

You've got to get a few hundred thousand people watching it to justify it.

You can't ask companies to sign up to lose money.

It is a business.