Colby Cohen

Would I do it if I was the leader?

No, because I would be so confident in my own product that I would say, listen,

I don't really care where you go, but I would just say that the Vegas Golden Knights have operated in a very shrewd way.

I don't...

I don't know if ruthless is, in my opinion, the best way to put it because at the end of the day, it's not like they don't pay their debts.

They sign a contract to someone, they pay.

They're not being ruthless where they're like, you know, we're not going to pay you.

We're going to try to sue you.

We're not doing it.

I just think it's shrewd.

And he's running it like a shrewd businessman that's saying, you know what?

You work for Pepsi.

You ain't working for Coke.

I'll pay you so you can't work for Coke and you're going to have to wait for your non-compete to run out to go work for Coke.

Well, I would ask Berkey, Jeff, because he said there's been instances of this in the past.

And my immediate thought was when?

I'm not doubting him, by the way, because listen, Berkey

It's happened.

There's not many people that have done as much as Berkey have.

And I don't even mean like successfully.