Colin Rosenblum
speaker
1,129 appearances
7 recordings
1 series
first heard Jul 2026
last heard 17 Sep
Colin Rosenblum’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in Sep 2026 with 3.
Appearances
And so he was thinking about shoes, shoes run on treadmills, what's an unexpected treadmill?
And that's a very simple framework, but it's an incredibly powerful storytelling rule.
No matter if you're making ads or telling a video, this works in comedy, it works in horror.
You need to be familiar and then hit someone with something unexpected.
Or even in a short form feed.
Yeah.
As you're scrolling, does this look familiar to everyone so that they stop, they get it, and then all of a sudden in a very quick amount of time, do you put a twist on it?
Use a creator next time.
And again, if you're the brand, it gives you more control than if they're just talking about or integrating your brand on their channel.
And if you don't know him, I'm sure you're familiar with his work.
He is the guy behind the Timothy Chalamet lookalike contest and many other internet stunts, I'll call them.
He is just a master of grabbing attention, whether it's through video or just on the street.
Yes.
So can you recap for me, what are the four ways that brands are working with creators?
Is there one that you think is going to grow faster than the other?
Because creators as distribution is the status quo.
That's what we're used to.
Yeah, that feels like them as directors.
That is within a larger video, but you could just cut that out and run that as pre-roll across YouTube.
It's amazing that that's their version of an integration, which is basically write and direct a scripted comedy sketch on behalf of Morgan & Morgan.
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