Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Collin Holmes

๐Ÿ‘ค Speaker
121 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

And so we are now actually just put an offer letter out to new VP marketing that's going to be starting

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

in a couple of weeks.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

So very excited about that and having a big impact or increase, I should say, on our marketing spend is going to drive a major growth for us in 2018.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Everything in it's, are you talking salaries or non-salaries?

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Yep.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

On average, it's roughly about 80K.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

It is, I'm just presenting on this number.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

We spend about 13,000, 14,000.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Well, I mean, we're seeing, you know, obviously you can take your churn numbers and multiply that out, which is, I think for us, I forget the number off the top of my head.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

I think it was close to about 300,000.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

It could be a little off on that.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

Maybe 280 is what we were calculating.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

No, not necessarily in a meaningful way.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

I mean, obviously, if you're talking to investors, everybody looks at SaaS and metrics to better understand the value of your business.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

So I think from that perspective, it's important.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

It does allow us to obviously reinvest a lot of that profits into the business.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

That's why we have been able to bootstrap for so long because...

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

being able to take those profits in that breakeven point on a per client basis and reinvest has been, you know, allowed us to grow without having to raise five, 10 million, which many of our competitors have done.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

So you look at our competitors, reputation.com has raised $50 million.

SaaS Interviews with CEOs, Startups, Founders
1077 We Bootstrapped Our Way to $2m in ARR, Now $10m ARR

We've got