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Collin Stewart

πŸ‘€ Speaker
469 total appearances

Appearances Over Time

Podcast Appearances

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

It's an email tool for residential property managers.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I started the process about just over a year and a half ago.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

We're doing the customer development.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

It's an email platform.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

So it's taken some time to like, you want to build it stable.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

You can't, you can't just like vibe code this.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Like I could probably code something that would look exactly like our tool very quickly and it wouldn't work very well.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I tried, it didn't work at all.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

So I'll put that there.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

But I started the customer development process in November, December of 2024.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

We spent all of 2025 interviewing folks.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And then about six months ago, I had three people picked out.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I said, okay, these are going to be the three design partners.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

And we meet monthly.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

They give me feedback on all these things.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

I probably met with Lance and Sarah and A.J.,

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

20 times.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Wow.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

25 times.

The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

Cause we want to learn and we're getting deep and it's, there's lots of workflow.