The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I really enjoyed the learning piece.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And then I just felt like I capped out, you know, you like, you get good.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
It was like snowboarding.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I got good at it.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And then I'm like, okay, this isn't as interesting anymore because I feel like I can go into around the mountain and like, ah, such a Canadian reference, but yeah.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I can go anywhere on the mountain and I'm not really worried about it.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And it just felt like I wasn't getting any better.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And once I'm not getting any better anymore, then I just wasn't interesting.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And so candidly, I wanted something harder.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I wanted something where I wasn't resetting the clock back down to zero every year of like, okay, you know, good, good job salesperson.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
You were 140% last year, you know, now you're back to 0% in January.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And I just...
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How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
i hated that like you work for the year and then it resets whereas like i love the idea of you work your ass off and it's building something and the harder you work the higher probability it builds towards something that's sustainable and and keeps going and that's i think one of the things that that was probably the biggest driver of like what kept me going is like i knew i could go back to sales i at the same time i had my
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
my old boss.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
So I told him I'm not coming back, but he would still text me monthly, like pictures of commission checks and being like, yours would be bigger.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
So I was at this coworking space and one of the mentors there sat me down and said, I can't wait until you're working on something where you have a chance of being successful.
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How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
I was like, oh, that hurts.
The Vault Unlocked
How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And it was kind of one of those moments where you just had to realize you pull your head out of your ass and be like, okay, you know what?
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How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
If everybody is saying this, that I'm doing it wrong, I'm probably doing it wrong.
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How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
And the results kind of point to I'm doing it wrong.