Conor Lee

So, uh, we built a product called Sona and it's go Sona.com and,

We're doing about 128,000 in MRR already with Soda.

That is included in the 150, correct.

Yeah, the company.

And Soda is basically a freestanding self-service product

that helps people to manage all of their data.

So whether that's keeping track of inbound leads that are coming in, managing data that are going into marketing campaigns, social media, all of it, we kind of plug into all those systems, keep it updated, track it, and it's a one-stop shop for all the things that you deal with with people data.

And some of that is short for persona.

So in a sense, we have that data.

So we have our own data, which is similar.

And with Sony, you can plug in other data vendors into it.

It's a platform to manage all of the data.

It's something that a CRM should be doing if a CRM was built for the modern era.

Interesting.

Right?

It's a CRM that's integration first, in a sense.

Although you don't put your data into it, it's a place to manage it, store it, keeps track of it, keeps everything updated.

And it's designed so anyone can use it.

You don't have to be technical.

hit bleeds out of things to help run their outbound campaigns.