Conor Lee

So that includes data, and it also includes effectively services.

So helping them to make their outbound email campaign or to make their other campaigns scale.

Yeah, we've stayed at that level.

We haven't raised.

We're still bootstrapped, more or less, and stayed at that kind of level.

Yeah, absolutely.

I mean, so, you know, we're in the process of moving from, you know, a services business into a pure SaaS company.

And, you know, and that's, and funding the growth of that while keeping both of those companies alive.

So, you know, so it's sort of like,

If it was just a pure SaaS play initially, if HipLead was, it would be a different conversation.

But what we've had to do is we'd have to effectively divide the company so that we have folks that are working on the services side, the HipLead side, and we have folks that are working on the product side.

Uh, yeah, I mean, we, we might in the future.

Um, that's definitely, that's definitely a possibility, but you know, as a, you know, as a bootstrap company, um, hip leads, hip leads, revenue is, is, is growing, is paying for development and all of that on their products.

Yeah, it's a possibility.

We built Sona basically because we had a lot of insights into how we worked with over, I

They're all SaaS companies, B2B SaaS companies.

And so HipLead's given us insight into real problems that other people simply don't understand.

very easily.

We've worked with so many companies and we've seen the gamut of behaviors that what it's allowed us to do is build a really great product that I think very few people would have approached having not had the experience.

We still think Hipli is a valuable company at minimum just to keep us in the loop of what everyone's doing.