Conor Moules

They digitized the book.

There wasn't actually growth features.

And then when they built growth features, there were growth features for you to manually use, which we've already discovered.

They don't have the time or the expertise to be able to do that consistently.

So that's where we kind of fit.

We just sat in the middle of your old legacy built before MySpace platforms that are out there.

and your marketplace platforms that were just absolutely corrosive to the margin of the salon.

Seems like a pretty sweet model.

Yeah.

Like, pre-AI, two non-technical founders.

Yeah.

I had a little bit of social capital, let's say, from the bamboo days, but nowhere near enough to be able to get the financing in place that you kind of need to do it.

And it's interesting, of those 173 salons that we profiled, very quickly we kind of realized it was a pretty difficult time, 2021, to be able to actually fundraise in general.

We found anyway.

But we went back to those salons and said, like, listen,

Because we've taken those salons on the journey with us.

We've kind of formed this idea together.

Deep market research.

Spending as much time in different systems as possible, you know what I mean?

And workflows.