Courtney Swan

I know.

But you know what that is actually? So Jason Carpigan was talking about this at our Senate hearing, and he was emailing back and forth with one of these companies. And the issue is that they have realized that the brightly colored cereals and brightly colored fruit snacks or whatever it is that they're adding those dyes into make them more appealing and addictive to children.

But you know what that is actually? So Jason Carpigan was talking about this at our Senate hearing, and he was emailing back and forth with one of these companies. And the issue is that they have realized that the brightly colored cereals and brightly colored fruit snacks or whatever it is that they're adding those dyes into make them more appealing and addictive to children.

But you know what that is actually? So Jason Carpigan was talking about this at our Senate hearing, and he was emailing back and forth with one of these companies. And the issue is that they have realized that the brightly colored cereals and brightly colored fruit snacks or whatever it is that they're adding those dyes into make them more appealing and addictive to children.

And so that's why they do it. So Trix actually famously a couple years ago, they announced, we're taking out all the artificial colors.

And so that's why they do it. So Trix actually famously a couple years ago, they announced, we're taking out all the artificial colors.

And so that's why they do it. So Trix actually famously a couple years ago, they announced, we're taking out all the artificial colors.

Yeah. And they're like, we're going to use natural dyes, you know, to color them. Well, they're not as bright because they're colors made in nature. It's why when you see cereal, it's like fluorescent highlighter color. It's not colors.

Yeah. And they're like, we're going to use natural dyes, you know, to color them. Well, they're not as bright because they're colors made in nature. It's why when you see cereal, it's like fluorescent highlighter color. It's not colors.

Yeah. And they're like, we're going to use natural dyes, you know, to color them. Well, they're not as bright because they're colors made in nature. It's why when you see cereal, it's like fluorescent highlighter color. It's not colors.

Yeah. It's like highlighter colors. They actually saw a dramatic drop in their sales because Trix was the only one that was doing it. And so they brought them back. So this is a large part of the issue is that these companies are digging their heels in because they're like, no, we're going to lose money off of the profit of these cereals.

Yeah. It's like highlighter colors. They actually saw a dramatic drop in their sales because Trix was the only one that was doing it. And so they brought them back. So this is a large part of the issue is that these companies are digging their heels in because they're like, no, we're going to lose money off of the profit of these cereals.

Yeah. It's like highlighter colors. They actually saw a dramatic drop in their sales because Trix was the only one that was doing it. And so they brought them back. So this is a large part of the issue is that these companies are digging their heels in because they're like, no, we're going to lose money off of the profit of these cereals.

If everyone was forced to, then the kids will just have to acclimate. And honestly, it will be so much better for them. The reason why they've banned them in places like the UK and Sweden is because they have recognized that these dyes cause hyperactivity in children. Talk to anyone who's an educator and who's been in the space for the last 20 years.

If everyone was forced to, then the kids will just have to acclimate. And honestly, it will be so much better for them. The reason why they've banned them in places like the UK and Sweden is because they have recognized that these dyes cause hyperactivity in children. Talk to anyone who's an educator and who's been in the space for the last 20 years.

If everyone was forced to, then the kids will just have to acclimate. And honestly, it will be so much better for them. The reason why they've banned them in places like the UK and Sweden is because they have recognized that these dyes cause hyperactivity in children. Talk to anyone who's an educator and who's been in the space for the last 20 years.

I can't tell you how many teachers DM me almost on a day-to-day basis. And they'll say, I've been working for, you know, 20 years as an educator and I have never seen so many behavioral issues ever in my life.

I can't tell you how many teachers DM me almost on a day-to-day basis. And they'll say, I've been working for, you know, 20 years as an educator and I have never seen so many behavioral issues ever in my life.

I can't tell you how many teachers DM me almost on a day-to-day basis. And they'll say, I've been working for, you know, 20 years as an educator and I have never seen so many behavioral issues ever in my life.

Oh, that condition largely didn't exist 50 years ago. That one really gets me.