Craig Ballantyne

He is hell-bent on global domination.

We just broke our 100,000-unit soul mark.

Listen, I use the five pillars of success to go from walking into a hospital emergency room saying I'm having a heart attack to overcoming crippling anxiety attacks.

So we can talk about absolutely nothing related to weight loss and people will get a ton of stuff out of our little conversations.

Right.

So I started off in the fitness industry in 1999, started selling my terminal strength programs online, just like Beachbody P90X sort of thing.

We have workout videos, all that great stuff.

And we still continue to sell that to this day.

But in 2011, I bought the business early to rise, which is a success wealth building newsletter.

And we now also sell our perfect day formula kit and we help people get more done, make more money and still get home on time for dinner.

And we have a huge email list and we sell our own products.

What's the email list size?

About a hundred and thousand for early to rise and 120,000 for the fitness.

Well, we have the fitness business is owned by early to rise.

Oh, I see.

Yeah.

So 3 million, 3 million, well, probably 4 million fitness and then 2 million early to rise last year.

And then now it's, it's, um, we're moving more to the early to rise stuff.

So it's 50, 50.

It's called our perfect day formula program.