Craig Ballantyne

It's a kit.

It's not just, it's a book.

We have a free plus shipping book offer, but then we have a perfect day formula kit, which is more success tools in it, which is $200.

They have webinar coaching, and then we have high end coaching of $25,000 one-on-one.

And then we also have early to rise university where we have all of my

online marketing courses and our CEO skills courses and a bunch of other courses that we have in there that we modeled after Cardone university.com.

Early January of 2016.

So we have both, or we have all three of these.

We have our own email list, we have affiliate email, and then we have Facebook advertising.

Very small.

So I would say 500 to 300, 3,500.

Okay.

No, it's an actual box of stuff that shows up at their house.

So it's physical.

We go old school.

And so they...

They do get digital access to everything, but most importantly, it's a orange box that shows up at their house.

It has a book and then the additional success tools.

So it's basically, we call it coaching in a box that shows up.

It's like me sitting at the kitchen table, taking them through how to create their perfect life.