SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
04 Nov 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What are Craig Ballantyne's five pillars of transformation?
I'm now at $20,000 per talk.
Chapter 3: How did Craig start his journey in the fitness industry?
Five and six million.
He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 4: What revenue did Early to Rise generate in 2015?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the 100 bucks that I give away every Monday is Kim Dust. She's in the entertainment industry and is currently working a full-time day job and doing her side hustle on the side. Kim, congrats.
For you guys' chance to win 100 bucks every Monday, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to officially enter. Again, text the word Nathan to 33444 after you subscribe.
Chapter 5: What is included in the Perfect Day Formula kit?
Guys, a little CEO weapon for you. I hate going back and forth via email to set up a meeting time. You know, you gotta send 12, 13 emails, go between your inbox and your calendar. It's a pain in the butt. I started using nathanlatka.com forward slash assistant, totally free, which I loved. I reached out to the founders and said, you should pay me five grand.
I'll make you a sponsor on the podcast. They did. I'll tell you more about the tool and how I negotiated the deal later on in the episode. But for now, check it out. nathanlatka.com forward slash assistant, totally free. Nathan Latke here. This is episode 468. Coming up tomorrow morning, you're going to learn from Bill Lyons. Shark Tank basically sunk his business. It's really unbelievable.
But then he won big league with $1.4 million in volume with Revestor CEO Bill Lyons. Nathan Latka here. Good morning, guys. Our guest today is Craig Balentine. He's a productivity and success transformation coach from Toronto, Ontario, Canada, and the author of The Perfect Day Formula, How to Own the Day and Control Your Life.
He's been contributing to Men's Health Magazine since 2000, and in 2001, created the popular home workout program, Turbulence Training. On his journey to success, Craig had to overcome crippling anxiety attacks and the... And he beat them with his five pillars of transformation.
Today, Craig shows men and women how to use the five pillars to lose 10 to 75 pounds, get a raise and make more money along with finding the love of their life and overcoming any obstacles in their way. Let's dive in. Craig, are you ready to take us to the top? You betcha. So you know what everyone's going to be thinking? Oh, wait, guy, I'm not listening to this podcast.
It's going to be some schemer that sells supplements on Amazon. Why should people listen to the rest of this episode?
Listen, I use the five pillars of success to go from walking into a hospital emergency room saying I'm having a heart attack to overcoming crippling anxiety attacks. So we can talk about absolutely nothing related to weight loss and people will get a ton of stuff out of our little conversations.
So tell us, okay, I was being a little facetious there, but tell us exactly what it is that you do and specifically how you're driving revenue for yourself.
Right. So I started off in the fitness industry in 1999, started selling my terminal strength programs online, just like Beachbody P90X sort of thing. We have workout videos, all that great stuff. And we still continue to sell that to this day. But in 2011, I bought the business early to rise, which is a success wealth building newsletter.
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Chapter 6: How does Craig acquire customers for his products?
Additionally, they gave me all their revenue numbers back in episode 220. which I encourage you to check out. They're our number one app exchange partner on Salesforce. They have amazing tools for small businesses and CEOs. Again, nathanlaca.com forward slash assistant for one-click meetings. Totally free. Go use it now.
Okay, top tribe, I have to tell you, many people go, Nathan, you came out of nowhere. Your website's growing so fast. How'd you do it? The answer is simple. So I use HostGator. I don't know if you guys know that, but I use HostGator. And the reason I do, they have like about 4,500 free templates I can use because I don't code. They've got a great e-commerce plugin.
And guys, I bug the heck out of their support. They've got 24-7 support, which I love. So what I've done is I've worked with them. You guys know I make great deals. If you go to hostgator.com forward slash Nathan. You can sign up, get your own domain for 30% off and a 45 day money back guarantee. Okay. Again, I make great deals for you guys.
Go to hostgator.com forward slash Nathan to grab that now. Awesome. Top tribe. We will link to that in the show notes at Nathan Latka.com forward slash the top four, six, eight again, forward slash the top four, six, eight. All right, Craig, it is time for the famous five. These are quick answers. You're ready. Yes. Number one, favorite business book. Rockefeller Habits by Vern Harnish.
Number two, is there a CEO you're following or studying right now?
My business partner, Matt Smith, who used to be the CEO of Stansberry Research and now is the CEO of Royalty Exchange.
Number three, is there a favorite online tool you have, like HostGator? It's going to be pen and paper. We really like Kajabi. Okay. There you go. That's a good one. Number four. Yes or no. Do you get eight hours of sleep every night? No. And what's your situation? Married, single. Do you have kids? Single. Okay. Single. Great. And how old are you?
41. Okay.
That's good. You don't even know. That's great. So take us back. Last question. Take us back 21 years. Craig, what do you wish your 20 year old self knew?
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Chapter 7: What are the economics behind the Perfect Day Formula sales?
Craig, thank you for taking us to the top. Thanks, that was fun. If you enjoyed Craig today, go back and listen to yesterday's episode with Ben Nye. Ben raised $60 million to help CIOs manage their cloud. Top Drive, I love giving away free money. I feel like Oprah giving away cars, and I have something special for you today.
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HostGator.com forward slash Nathan. Again, that's HostGator.com forward slash Nathan. Okay, Top Tribe, I'll see you bright and early tomorrow morning. And don't forget, before you listen to any other episodes, subscribe on iTunes right now for your chance to win $100 every Monday.