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Craig Ballantyne

๐Ÿ‘ค Speaker
98 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

No.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

So we pay 75% commission.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

We have not made a lot of sales on the paid advertising, so we're probably looking at about, maybe we've probably only done this a couple months now, so we're probably looking at under $10,000.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

That's a really great question.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

And so it really is finding a way to send traffic on Facebook to an offer that works.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

And so we do have the free plus shipping offer that we send more of our traffic to for just the book launch.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

that belongs in the kit.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

So there you get new customers without having to go to affiliates and do launches.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

So it really comes down to driving your own traffic to your site on a regular basis, having something going perpetually.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

No, it's a one time.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

We have some other membership stuff that is very low cost, but we don't have high cost membership stuff.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

Uh, it is about a hundred thousand dollars and it's mostly from the fitness stuff.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

We've sold hundreds of thousands of copies of my, of my workout videos.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

they stick with us about three months and there just isn't a very good stick rate with what we have so we we are delivering more information to them on a monthly basis and uh right now it's just because the the volume of that we do and that we're filling that back up that we haven't been able to put the energy into keeping people uh longer so i think

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

I think if we were able to create workouts of the month, we would have a longer retention, but that would require a lot more resources.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

And we actually don't want to spend a lot of time in the fitness world.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

We want to move over to the perfect day stuff.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

I don't know.

SaaS Interviews with CEOs, Startups, Founders
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne

We haven't tried it, but this has worked pretty well the way that we've been doing it in the past.