Craig Bruce
👤 SpeakerAppearances Over Time
Podcast Appearances
Now, that's not to say that they won't have some
challenges in a few weeks from now when the ratings come out.
I'm sure the numbers will drop.
But I think they've done a pretty good job in terms of bringing the audience with them through this transition period.
And I think they're going to take their time across the course of the next, possibly for the rest of this year in terms of a change of lineup for Kiss Breakfast.
I don't think there's a world where
I think there's every chance that Kiss might get to the end of the year and be comfortable enough with the current lineup that they have.
Mikey, Brooklyn, other familiar voices that the previous Kyle and Jackie audience are comfortable with and move forward that way.
And then potentially use some of the savings that they might get from the Kyle and Jackie O deal being ripped up and distribute that into other areas, possibly Kiss Drive for next year and
maybe a little more investment into gold possibly as well.
But I think the model moving forward, it's just they've been burnt so badly by these enormous contracts that they, I'm sure, thrilled to be getting out from underneath and moving forward in a way that is positive.
So I think they've done a pretty good job over the last 10 weeks in that respect.
Thanks, Ash.