Craig Bruce

Again, I think that the package of...

We're taking this piece of audio and we're going to put it on radio and we're going to have it on TV and we're going to have it streamed.

And all of that looks great in a press release.

I'm not sure at a consumer level, particularly for the gold audience, primarily last time I checked, there's a lot of over 55s that listen to gold, certainly in Sydney, less so in Melbourne.

But you've got an older traditional audience.

legacy media audience and they will hear Eddie and Carl when they hear Eddie and Carl between 12 and three on gold.

I don't know that they're going to go looking for them on Stan or on catch up.

They might, but I think that's a small component.

I think it's probably a case of, it's almost a proof of work.

Here's what we can do at a multiple platform level rather than

you know, this is going to build an aggregate audience that we can, you know, generate these huge numbers from in terms of revenue.

No, I don't.

I think that they would like to have both networks pulling their weight.

And I think, look, I spoke to a programmer today who thought that Carl on Gold might be a test for Carl on Kiss at the end of this year into next year, that it might be a trial to see how that sounds.

I'm not so sure that that would be the case.

I think what ARN have done over the last period of time, the last 10 weeks since Carl and Jackie have left

has been really smart.

I think that, you know, just from a pure audience perspective, they've kept familiar voices on Kiss Breakfast and the sound of the show and the tone and the feel of the show is very familiar, I would imagine, for Kiss listeners.

And I talk to a lot of Kiss listeners through our podcast and on our Instagram page.

And most of them are pretty comfortable with the output right now.