Craig Hewitt

So I want to ask about your ICP, right? Like we talk about this a lot. You talk about it on the show. I talk about it a lot with my coaching clients. Who is this most ideal for? And I think that the definition here is a whole bunch of folks could buy this and get value.

So I want to ask about your ICP, right? Like we talk about this a lot. You talk about it on the show. I talk about it a lot with my coaching clients. Who is this most ideal for? And I think that the definition here is a whole bunch of folks could buy this and get value.

But in your mind, I'm sure there's like a person and you probably give them a name and they have a little cartoon or something on your desk, right? But like who is that perfect person? person to get the most amount of value from the SaaS launchpad.

But in your mind, I'm sure there's like a person and you probably give them a name and they have a little cartoon or something on your desk, right? But like who is that perfect person? person to get the most amount of value from the SaaS launchpad.

Cool. You mentioned the YouTube channel, right? So I know the MicroConf YouTube channel is like really active, this podcast, a ton of content. I think a lot of questions in folks' minds would be like, it's all out there already, right? Like, and not just your content, right?

Cool. You mentioned the YouTube channel, right? So I know the MicroConf YouTube channel is like really active, this podcast, a ton of content. I think a lot of questions in folks' minds would be like, it's all out there already, right? Like, and not just your content, right?

A bunch of other folks talk about SaaS and, you know, Sastr and Jason Lipkin and Noah Kagan, all these folks are like, why bundle this into a course? As opposed to just saying like, dude, it's all been talked about already. And then I think, why charge money for it? If it's all out there already, why are you charging money for it?

A bunch of other folks talk about SaaS and, you know, Sastr and Jason Lipkin and Noah Kagan, all these folks are like, why bundle this into a course? As opposed to just saying like, dude, it's all been talked about already. And then I think, why charge money for it? If it's all out there already, why are you charging money for it?

Oh, cool. Yeah. Okay.

Oh, cool. Yeah. Okay.

Okay, I want to talk about pricing because on a previous episode of this podcast, it will be a few episodes ago. By the time this goes out, you talked about selling 29,000 copies of the SaaS playbook and some of the kind of financials we could all kind of imply from that. I guess one kind of why and what are you charging for the course? And how do you think about this from a business perspective?

Okay, I want to talk about pricing because on a previous episode of this podcast, it will be a few episodes ago. By the time this goes out, you talked about selling 29,000 copies of the SaaS playbook and some of the kind of financials we could all kind of imply from that. I guess one kind of why and what are you charging for the course? And how do you think about this from a business perspective?

Because like... You're a great person and very kind of giving to the community. But but, you know, let's put that aside and put our business hat on and say, like, hey, your time's valuable. You got to get something in return for this. Why charge at all? How did you arrive at the pricing?

Because like... You're a great person and very kind of giving to the community. But but, you know, let's put that aside and put our business hat on and say, like, hey, your time's valuable. You got to get something in return for this. Why charge at all? How did you arrive at the pricing?

What's the plans and structure like both from your perspective and what other folks could take away from this if they were looking to do something similar?

What's the plans and structure like both from your perspective and what other folks could take away from this if they were looking to do something similar?

Why not give it away? Knowing all the, I'll use an internet marketing term, back-end opportunities and offers you have, right? They can go buy the book later on. They can join TinySeed. They can come to MicroConf. Why not make this the biggest, best, free piece of content ever? A couple of reasons.

Why not give it away? Knowing all the, I'll use an internet marketing term, back-end opportunities and offers you have, right? They can go buy the book later on. They can join TinySeed. They can come to MicroConf. Why not make this the biggest, best, free piece of content ever? A couple of reasons.

I'm curious about your approach to selecting the platform and the technology to deliver this. Is that something that you're interested in talking about? Yeah, sure. You mentioned Circle platform that I've used. You have a few communities in there. I think a lot of folks default to something like Slack, which is just terrible. For a lot of reasons. So this course is going to live inside Circle.

I'm curious about your approach to selecting the platform and the technology to deliver this. Is that something that you're interested in talking about? Yeah, sure. You mentioned Circle platform that I've used. You have a few communities in there. I think a lot of folks default to something like Slack, which is just terrible. For a lot of reasons. So this course is going to live inside Circle.