Craig Hewitt
speaker
318 appearances
4 recordings
2 series
first heard Mar 2020
last heard Feb 2025
Craig Hewitt’s voice in public audio — every appearance, attributed to the second.
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Appearances
Can you talk about how you arrived at Circle as the platform of choice, not just to deliver the course, because you could do Teachable or whatever, but there's a lot more to Circle, arguably, in terms of community and gamification and stuff like that. Like, how'd you go about making that decision?
Yeah, I think there's a bit of a network effect on the platform level with these. Like the reason so many people use Slack for things that it's really not right for is freaking everyone's in Slack already, right? So like just the uptick in utilization is so high because it's already something that's part of your workflow. I see Circle as...
From a community and learning perspective, kind of the default choice. If someone's building a community or a course or a thing, it's in Discord, which is worse than Slack, or it's Circle these days, or it's freaking homegrown WordPress stuff.
That's crazy. Yeah.
$300 a month and I'm like oh my gosh so that's you know that's another piece cool okay so so we talked about kind of the why is this a course and not a book I think part of the skepticism of of a course is like it's just a course like as much as you do gamification and accountability and community like people aren't going to go do anything with this like maybe especially in the early on
group because like it's so hard to go zero to one right what kinds of things have you all thought about and implemented to say people are gonna get results from this and we're gonna ensure that they show up and do the work to get the results that we promised by putting out all this awesome content because because i think that's the thing is like you can go watch all the videos but then like i gotta go do the work to build a business how do you think about connecting those dots
Yeah. I want to go back to something you said earlier, which I have a fledgling YouTube channel. So I can definitely relate to this, which is in a 15 minute video, there's only so much you can say about pricing or value metrics or whatever KPIs, whatever it is, right? Like, I guess it's more of a statement and like riff on it, if you will.
But maybe it's a cautionary tale for folks who are like, I don't need to pay 500 bucks. I could just go get this on YouTube from Rob's channel or from whoever's channel. because everyone has talked about pricing.
I think the thing that folks might not realize is as much as we want to create like the best possible piece on this, like we do have to consider like I need to make the best possible piece that will actually get views. So it needs to be kind of gamed or positioned if you want to use a nice term.
Like my video on pricing needs to be interesting and catchy and I need to have it be fast paced and highly produced and stuff like that.
And I think that the nature of a larger piece of content where you can really take the time and you don't have to worry about drop off rates or click through rates or things like that, like you do in a YouTube video, offers the opportunity to go in depth so much more, even on a single piece. And I think the other part of that is you also can put these things in the right order.
I want to pick up the thread of kind of the progression of like book, course, what after that, right? Because I think that especially early stage folks come in, you mentioned they kind of just seem lost and kind of what do I do, blah, blah, blah, blah, blah. The book isn't enough structure and accountability and community structure. The course, really good fit for that.
Folks who come into the course are going to graduate and then still like have questions and stuff.
And maybe like you don't have all this solved right now, but just generally, how do you think about if you're listening to this podcast and you are that early stage person and you go and you buy the course and you get through it, what should they think about as like the next step or steps to continue the momentum and accountability and structure of for their journey. Cause it's freaking hard, man.
I'm a solo founder. It's lonely. It's hard. Even, you know, where we are, which is like relatively successful, like for just getting started, especially if you don't hit it off right off the bat, it's so tough to keep going for folks who are like, okay, I'm going to go do this. I think it'd be helpful to set the expectation of like, cool, you're going to go do this.
And then you should think about in six months, this is where you want to be and be doing.
Yeah. I just think there's so much support that especially early stage folks need. And so I think that's why I wanted to highlight it. Cool. So I think it'd be helpful just to give folks an idea of like, hey, what's inside? Like what you mentioned, like, hey, this is for kind of zero to one.
Specifically, like what kind of sections and topics are you covering here to help folks get over that hump of like early traction in their business?
You probably talk to more early stage founders than anyone I know and anyone I can imagine. I want folks to be able to self-identify here if they're early stage. What are the one or two kind of biggest problems that you see early stage folks have that you address in the course where people can say, yeah, that's me. That's really hard. I need some help here.
You know, I want to interject a little bit of my perspective on this because like I introduced myself and I left out maybe the most important is I'm an advisor in residence at TinySeed. So I have the opportunity to chat with many of the portfolio companies within TinySeed. I also do some coaching on the side.
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