Craig Hewitt

Can you talk about how you arrived at Circle as the platform of choice, not just to deliver the course, because you could do Teachable or whatever, but there's a lot more to Circle, arguably, in terms of community and gamification and stuff like that. Like, how'd you go about making that decision?

Can you talk about how you arrived at Circle as the platform of choice, not just to deliver the course, because you could do Teachable or whatever, but there's a lot more to Circle, arguably, in terms of community and gamification and stuff like that. Like, how'd you go about making that decision?

Yeah, I think there's a bit of a network effect on the platform level with these. Like the reason so many people use Slack for things that it's really not right for is freaking everyone's in Slack already, right? So like just the uptick in utilization is so high because it's already something that's part of your workflow. I see Circle as...

Yeah, I think there's a bit of a network effect on the platform level with these. Like the reason so many people use Slack for things that it's really not right for is freaking everyone's in Slack already, right? So like just the uptick in utilization is so high because it's already something that's part of your workflow. I see Circle as...

From a community and learning perspective, kind of the default choice. If someone's building a community or a course or a thing, it's in Discord, which is worse than Slack, or it's Circle these days, or it's freaking homegrown WordPress stuff.

From a community and learning perspective, kind of the default choice. If someone's building a community or a course or a thing, it's in Discord, which is worse than Slack, or it's Circle these days, or it's freaking homegrown WordPress stuff.

That's crazy. Yeah.

That's crazy. Yeah.

$300 a month and I'm like oh my gosh so that's you know that's another piece cool okay so so we talked about kind of the why is this a course and not a book I think part of the skepticism of of a course is like it's just a course like as much as you do gamification and accountability and community like people aren't going to go do anything with this like maybe especially in the early on

$300 a month and I'm like oh my gosh so that's you know that's another piece cool okay so so we talked about kind of the why is this a course and not a book I think part of the skepticism of of a course is like it's just a course like as much as you do gamification and accountability and community like people aren't going to go do anything with this like maybe especially in the early on

group because like it's so hard to go zero to one right what kinds of things have you all thought about and implemented to say people are gonna get results from this and we're gonna ensure that they show up and do the work to get the results that we promised by putting out all this awesome content because because i think that's the thing is like you can go watch all the videos but then like i gotta go do the work to build a business how do you think about connecting those dots

group because like it's so hard to go zero to one right what kinds of things have you all thought about and implemented to say people are gonna get results from this and we're gonna ensure that they show up and do the work to get the results that we promised by putting out all this awesome content because because i think that's the thing is like you can go watch all the videos but then like i gotta go do the work to build a business how do you think about connecting those dots

Yeah. I want to go back to something you said earlier, which I have a fledgling YouTube channel. So I can definitely relate to this, which is in a 15 minute video, there's only so much you can say about pricing or value metrics or whatever KPIs, whatever it is, right? Like, I guess it's more of a statement and like riff on it, if you will.

Yeah. I want to go back to something you said earlier, which I have a fledgling YouTube channel. So I can definitely relate to this, which is in a 15 minute video, there's only so much you can say about pricing or value metrics or whatever KPIs, whatever it is, right? Like, I guess it's more of a statement and like riff on it, if you will.

But maybe it's a cautionary tale for folks who are like, I don't need to pay 500 bucks. I could just go get this on YouTube from Rob's channel or from whoever's channel. because everyone has talked about pricing.

But maybe it's a cautionary tale for folks who are like, I don't need to pay 500 bucks. I could just go get this on YouTube from Rob's channel or from whoever's channel. because everyone has talked about pricing.

I think the thing that folks might not realize is as much as we want to create like the best possible piece on this, like we do have to consider like I need to make the best possible piece that will actually get views. So it needs to be kind of gamed or positioned if you want to use a nice term.

I think the thing that folks might not realize is as much as we want to create like the best possible piece on this, like we do have to consider like I need to make the best possible piece that will actually get views. So it needs to be kind of gamed or positioned if you want to use a nice term.

Like my video on pricing needs to be interesting and catchy and I need to have it be fast paced and highly produced and stuff like that.

Like my video on pricing needs to be interesting and catchy and I need to have it be fast paced and highly produced and stuff like that.