Craig Hutchison

They're trying to establish a new footy club.

Hey, you've been massive now for a thousand years.

When you were talking about that, I thought, where do I start with yours?

But I just thought we'll just leave it and we might actually, we might do a program based on your conflicts at some stage.

Let's go back to the day of last week where Brad Scott was removed.

Actually, not to rehash any part of that.

We've done that already today on today's program.

But the PR payoff was in play even on this heightened day of coach sacking with a former captain of the football club and a person who's been central to the problems at the Bombers' narratives that have been unfolding now for a number of years, that being the player by the name of Zach Merritt, who's won six best and fairest at Essendon, now no longer captain, wanting to get out of the club again.

Just coincidentally, Hutchie, on the same day as we learnt, as the day unfolded, on the same day as Brad Scott was sacked as coach, he had booked himself into a media appearance.

Mitch Cleary, other media people were onto it.

And I'll get you to try and work out why Zach Merritt may have been there.

A good one for headlines.

I'm not sure if it'll eventually, I don't know.

Even on the day of a coach stacking, Hutchie, you can still benefit from a PR payoff.

When you have those moments, Hutch, because you are the businessman in every conversation, would Zach have been entitled to, at maybe 3 or 4 o'clock before that 6.30 launch, which happens to just coincide to the live news crosses, beautifully conveniently timed, would you be within your rights to ring up the head of Sapporo and say, listen, I'm committed to this, I'm coming?

But that number to which I've committed to that you're going to be paying me upon my arriving there, can we – is he right to ask for more is what I'm trying to say, Hutchie?

Nick Geeshan?

Yes, well, he's moved off Tom Petrou because Tom Petrou couldn't get into Hawthorne last year, so he got rid of Tom, and now Nick Geeshan, who did manage him once upon a time, is now back.

The brand got massive coverage.

Yeah.