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Craig Klein

๐Ÿ‘ค Speaker
154 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Um, and that was, man, what an eyeopening experience that was.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

I had never managed a development project.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

So I had managed sales people, you know, things, right.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

So I learned a lot about all of that.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Uh, but we got it done and we got it released and, and, uh, you know, it worked, it worked great.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

We, uh, uh, we got off to a good start and, uh,

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

that was right around the time also that Google was just starting to offer a pay-per-click and things like that.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Right.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

So back then we didn't have 30 other competitors bidding up the keyword.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

So we were able to drive lots of traffic with a pay-per-click and really get off to a really ramp, you know, ramp up quickly.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Oh man, it wasn't a ton, you know, but for us at the time it was, it was a lot, you know, I'm going to say three or 400.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

No, we've played around with different things.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

One of the things that we do is that's different is we include the implementation service and

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

in the, um, in what we provide.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

We don't farm that out to consultants like most of our competitors.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Uh, so we don't do that.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

We do it ourselves because we know that's how we're going to help our customers get it right.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And as you probably know, people often get CRM very wrong.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Um, so, um, anyway, we played around with packaging that service in different ways.