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Craig Klein

๐Ÿ‘ค Speaker
154 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Um,

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And, uh, today though, we find that we have to compete on, uh, you know, people evaluate our website when they come to it based on the price, right?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

So we've got to have some packages that compare with what they're seeing elsewhere.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Right.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And then once we start talking to them, we tell them about the other services that we can offer.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Uh, well, let's see, we're doing, uh,

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

about three and a half.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Well, we have a lot of small customers that aren't paying us the 150 or 200, right?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Got it.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

They might be paying us 50 bucks a month or something.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

I see.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

I see.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

You know, that sounds about right.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Like say, I'd say a third or so of our

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

businesses, uh, single user accounts, you know, that have been with for years and years and years.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Um, yeah, well, the part of it is the, um,

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

you know, the market's just matured, right?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And we've we added probably five years in our marketing automation capabilities, or at least we began to layer those in.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And so that allowed us to increase prices.