Craig Klein
👤 SpeakerAppearances Over Time
Podcast Appearances
Okay.
And so now when we're competing, people are comparing our prices.
They're really comparing us with the cost of the CRM and marketing automation or email marketing.
Right.
Yeah.
We're, we're not in the business of trying to take over the world.
We're in the business of keeping our customers for a long time.
That's how we make our money.
You know, I've never figured out how you guys calculate churn.
But what I can tell you... Come on, Craig.
I mean, I don't understand the math.
But what I can tell you is the average customer lifetime in the CRM business is about 28 months, believe it or not.
So people sign up to Salesforce or HubSpot or whatever.
And two years later, they're looking for a replacement, which...
What's yours?
I don't wish that on anybody.
Okay.
Yeah.
Then that's, that sounds about right.
Cause we, that's about right.