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Craig Klein

๐Ÿ‘ค Speaker
154 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

About every year it's about 10%.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

We got to get them to customize it, right?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

That's our magic ingredient.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Well, customize just the layout and the fields of the data they're going to capture when they're on the phone with a customer.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

What are they putting in there, right?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

We're going to lay all that out for them so that it's easy for the salesperson with one hand with a mouse to go click, click, click and capture the key data, right?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Because that's going to drive all their marketing automation and everything else.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

If we can get them to that point...

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

then just being a salesperson in the CRM starts getting easy.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And that's really the key to success because that's, you know, salespeople don't use it.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

CRM doesn't work.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

You don't stay a customer.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Um, we're doing a lot of online advertising and, uh, recently how much, how much per month?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Uh, we're spinning around, uh,

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

I mean, you know, we do a little bit of everything else, right.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

But that's the main piece.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Um, and, uh, what's really been working well for us lately is video ads in fact.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

I don't know about me, but we, we, we found some good people that helped us put together some nice little demo kind of, uh, you know, what is it sort of videos and, and a few other things and they're working really well.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Um, it's around, let's see.