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Craig Klein

๐Ÿ‘ค Speaker
154 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

I know the cost per lead, the cost.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

So it's around 300 bucks.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Well, it kind of depends.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

You know, like I mentioned before, we have we have a lot of small customers that use our solution.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Although our target is, you know, medium sized sales team, you know, five or more salespeople where you've got a sales manager, maybe some regional managers, that kind of thing.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

That's where our system really shines.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And so that's step one for us is triaging the leads as they come in.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Are we talking about a small team?

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

No, well, we're mostly in Houston, but we're actually virtual.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

We had an office for years and years.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And about a year ago, we went virtual.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And, man, we love it.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

It's great.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Yeah, although that wasn't really the issue.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

The issue was I live kind of in central Houston, and I live five minutes from where the office was.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

It was really nice for me.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

But everyone else lived in the suburbs, and they would spend an hour and a half in the car every day at least.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

Yep.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And so it just made sense.

SaaS Interviews with CEOs, Startups, Founders
1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

And frankly, I like it better too.