Craig Wilkinson

speaker
11,882 appearances 14 recordings 1 series first heard Mar 2026 last heard 1 Jul

Craig Wilkinson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Apr OctJan 26AprJulnow

Recordings per month over the last 12 months — 14 in all, peaking in Apr 2026 with 5.

Appearances

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Is there a certain level of turnover?
Is there a certain level of profit?
Is there a certain level of leads or finances that you have to look at?
And the answer to that is no, there isn't.
So way back twenty six years ago I came off the tools when I got enough work coming in
to feed the business.
But I made all the classic mistakes that many people do in business.
I came off the tools and started delegating to other people.
And in actual facts.
It wasn't what we call delegation, it's what we call abdication.
And that is where you just tell people what it is that you want them to do and you expect them to be able to do what it is you want them to do to your high standards, levels, morals, values, beliefs as you've got.
So you come off the tools, you delegate everything to everybody else, you take the eye off the ball of what's happening on the on the tools and on the jobs, because now you're focusing on other areas of your business.
And sadly for me, two years into my journey of being off the tools, I ended up hitting all them classic mistakes, employing the wrong people.
Not instructing people correctly on what I wanted them to do, not delegating.
I started abdicating.
And after two years, I decided, you know what?
Enough's enough.
I was actually making more money when I were on the tools.
And I had less stress when I were on the tools.
Because I was communicating with the customers, I was doing the jobs right.
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