CT Suwanda

Like you're not the same with us.

And so like you're not one of us because you use like the earlier version and it probably somehow less than what you are.

And so that's actually a very sad thing because you don't want to be stigmatized.

Nobody should ever get that feeling that they're less just because of their consumption pattern, right?

And so, yeah, it's just a very interesting, interesting thing.

I actually, it started from my own experience.

So I'm a pretty frugal person and I've noticed moments where I feel, where I would felt slightly embarrassed about perfectly reasonable choices, right?

Like the earlier version of iPhones or using generic brands or not upgrading when others did.

Oh yeah, definitely.

So in this research, we actually reviewed 50 papers that talk about stigma arising from consumption stigma or consumption pattern.

And so there are definitely...

more examples in daily lives.

For example, like when John Doe, when he goes to the food pantry and then his friends see him come into the food pantry and like, oh my goodness, why are you using the food pantry?

Or you're like poor or what?

Yes, or even like when kids, they get bullied, quote unquote, because of their lunch that is just like,

made out of generic brands instead of like the fancier brands so yep that's definitely it definitely happens in daily lives and

Yes, that is exactly it.

And sometimes I get so mad because there are so many people, for example, other than me, I am now, I feel comfortable about myself.

I am a frugal, I am a proud frugal person.

And I'm proud of my decisions.