Dale Beaumont

So it's all just been about building up the software and now it's really around how do we make Bizversity start to pay for itself and then obviously be

profitable and then to expand from there.

Correct.

Yeah.

So that's something that we're really trying to attack aggressively.

So we're

Obviously, there's a bunch of things

that we're looking to do.

So having Intercom built into obviously the website, but also the app as well, having lots of kind of conversations with people, like a concierge service.

So people can just search for what their biggest problem or challenge is.

And then we just send them the direct video that solves that problem.

So by trying to have more of a direct relationship with every single user through live chat, then we hope that that will help.

The other thing that we've done is we've built in a bunch

different gamification modules as well we have uh badges that people can unlock based on their consumption we also have um a new content which is coming out kind of every week and the other thing we have is like a global leaderboard as well trying to make the product as as sticky as we can but we've still got um yeah so we really know that yeah in this area oftentimes the average span you know is

to four months.

And also giving people a substantial discount for going 12 months in advance as well.

There's nearly a 40% discount if you pay upfront.

So we hope to lock people in for at least a year, which is enough to get people really on the product and then hopefully continuing for many years after.

Yeah.

And so that's where we sort of believe that we will be able to achieve our sort of goals faster is through more of the enterprise plans for companies.