Dale Beaumont

As once, you know, your franchise was a franchise group we're talking to now with 700 franchises.

And so once a company like that is then sort of on board... Why would they be on board though, Dale?

So most of them will have...

sort of training like the company that we're speaking to at the moment they have about 40 videos that just cover the core sort of aspects of how to how to basically run a gym so they provide training around that area of expertise but most first-time business owners again they really don't

I understand a lot of the sort of fundamentals, whether that be about time management or how to read a balance sheet or it could be around how to use social media in order to grow their business, how to create a marketing plan.

They don't provide any of that sort of training.

They just sort of say, you know, here's a business plan.

One of them is the fact that we provide a very broad range of education content covering kind of everything that someone could possibly want to know.

And then the second thing is everyone is sort of focused on getting great content.

And I would sort of say that that's a bit of a commodity now.

There's great content everywhere on every platform.

What we've tried to do is really focus on how do we remove the friction to actually consuming content.

And so, like, for example, you've got content on a website.

Oftentimes, it doesn't work very well on your mobile, or if it does, it's hard to watch videos on a mobile that come through a website.

Oftentimes, if you start a video, it won't remember your place when you come back.

You can't speed it up.

You can't download the videos directly to your device.

You can't set up things like playlists or forward videos.

So we've just tried to make it as easy as possible for people to consume at any time.

And another cool feature that we've created as well within the app is if you're watching a video, you can tap a button, and it actually