Damian Mu

Adam Scott, I know you were talking about it before.

Good to see you, Gerard.

Thanks for having us.

Yeah, and as Justin said, it's something we've been talking about for a while.

We've known each other a long time.

And at AIA, obviously, we insure over 3 million Australians.

And unfortunately, Gerard, we're seeing every day the growing incidence of mental health.

And we're here to champion Australia to be the healthiest nation in the world.

And right now, you know, 30% of people are putting in permanent disability claims due to mental health.

And that's doubled from last year and the year before.

And so, you know, this platform is really about Beyond Blue, AI Australia and Melbourne Storm coming together to change the perceptions of what tough is

tough used to be the outdated uh sort of views of tough been about being silent being stoic and we wanted to really challenge that perception to get people to see tough has been having that conversation um reaching out checking in with mates um and and making sure that we're speaking up when we're not feeling feeling the best and getting that help so georgia we know beyond blue's work right throughout the community and the links to sport why is this a natural link for you

Yeah, look, I mean, for us, this is absolutely a legacy piece that we want to create.

And this Sunday is really about the first of that initiative, about introducing the concept of Tackle Tough, having people get an understanding of what that means, but really then activating through some practical mechanisms.

And, you know, we've got, we're talking about

having a moment to talk rather than a moment of silence to really get people to start to put it into practice right then and there.

And from there, Gerard, you know, we hope it continues to build year on year and we're really proud and congratulate Storm and Justin for stepping into this.

And of course, with the Beyond Blue, I'm confident we'll be successful in getting the momentum behind this and raising the awareness and helping more Australians to achieve their healthier, longer, better life and dreams.