Dan Fleyshman

They wanted their shelf space.

Do you think that they would come in to try to scale you?

Or do you think some of them would just buy you to put you away to stop you?

Like I think Gatorade should have bought Prime just so Prime would stop taking shelf space.

Yeah, just stop.

Two billion, stop.

Because you walk into Walmart and Prime has a freaking end cap.

We'll spend that.

We'll figure that out.

So as you're building this brand, you win the deals with Floyd Mayweather and Chuck Liddell and the Kardashians and all these different interesting characters.

What do you think about the celebrity partnership category if someone out there is thinking that they want to go do it?

What should they know about trying to do a deal with a big-name celebrity?

I'm just old.

No, no, no, it's not that.

If someone gave you $7 billion, would you never work again?

That's it?

What would you do with your life?

So what do you think holds people back?

They start their brand, they have this idea.

What holds them back from selling?