Dan Harlacher

speaker

626 appearances 1 recordings 1 series first heard Mar 2026 last heard 23 Mar

Dan Harlacher’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.

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The Home Service Expert Podcast · Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher) · 23 Mar 2026 podcast

or zip codes that you service with your operational side of your business?

You know, Benji told me at any given time, if I were working with Benji,

pretty intensely right now, most likely 15% of my clientele, which I've got 2 million clients in my database, are moving at any given time.

I mean, 15, 2 million's a pretty old list, but I mean, he said, can you imagine if you were to hit them at the right time and they need your services, like to get the home link set up in your car, the MyQ system, anybody moving,

There's a stat of how much people spend their first year moving in a house, and it's far more than any other year.

Do you know any of those stats or why it's important to hit them when they're moving?

Well, we know that typically what we see is that mover in that first three months to one year of new mover occupancy, there's about 70% of that mover crowd that's then ready to do an inventory of what's the punch list look like on hire ticket,

And then again, I want to establish who is my next home services provider?

Who's my next lawn service person?

Who's my next garage door repair service person?

Who's my next person when I'm ready to do something like internal painting or external painting?

There's a high percentage in that 90 day to one year period when they get settled in.

They've got some of the initial moving activity and stress and anxiety out of the way.

Then they're going, OK, where's my short list on home service and home improvement related items that I need to worry about?

And then the other stat is those who reach the new mover first, those who welcome the new mover first.

There's a higher percentage than you become the new customer and a loyal customer that is retained over a far longer period of time when you reach them first.

And then the competition is knocking on your door to try to steal them at some point in time afterwards.

I love it.

So you offer a complimentary market analysis for potential clients and the value could range anywhere from 500 bucks to 5,000, depending on the size and shape of the company.

Can you talk a little bit about what that looks like for anybody that's interested in learning more?

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