Dan Harlacher

And then we can determine, do you want to be the first to welcome a new mover to the neighborhood in a serviceable area that your business covers?

And so we can build programs around movers based on the mover journey.

And then we have hyper local marketing postcards.

So if I have a high ticket job, as an example, if I did an install and let's just say the installs five or eight thousand dollars and it's at this address in this neighborhood, we can take that address and we can drop seventy five or one hundred cards.

around the house area where that job took place using the ideal data filters to pick the best hundred homes and say, hey, we just got done doing an install on 12345 Main Street.

Call us today for friends and family service or deals or discounts.

So those will be the core print program products that kind of round out our product resume for the ValPak.

And then on Clip, we have a magazine format.

We reach about 16 million homes.

There's full page, half page, and we also do some targeted inserts in the magazine format.

On the digital side, we have our product called Advantage Connect, which is really kind of a residential targeting, targeted digital display ad.

And what makes us unique and what gets us excited about this digital is we overlay those digital ads or impressions to the desired device IDs that reside in the areas that we're dropping the print insert to.

And so we're going to make sure, again, we're using the right data filters.

We own the address records and we work with our strategy to be able to decide where the right device IDs are and where they aren't.

So we're going to be very efficient on geo restricting those digital ads to those homes that are getting the print insert simultaneously to create more of that halo effect.

So those are some of the digital type solutions that we complement as well.

And of course, we can take the same targeted approach with CTV.

We have our popular 30 second spots.

Majority of what we offer are static, but we can do static or dynamic.

So CTV is another way of targeting your video, your spot into desired homes within the specific serviceable ZIPs