Dan Harlacher

So for those of you who are opted in, you may be familiar with when I go to check my email in the morning, I typically get an email from the post office that says, here's what's arriving in your mailbox today.

And when you're buying a plus one postcard, it's going to show you a four color image of that postcard top of the fold in your email when you open it up.

There's about 70 million opt-in members nationwide with informed delivery.

So a little bit of icing on the cake with that postcard because you're getting additional digital touches and impressions with the plus one postcard.

Plus,

The USPS, anytime there is a change of address record mover, they automatically opt you in now.

So we typically see around 3,000 or 4,000 opt-in emails per 10,000 homes on balance.

We typically see about a 65% to 70% open rate, and then we can track open rate and click-through rates off of that as well.

And then we have solo mail postcards, right?

So anything that you're thinking about in terms of a custom mailing list, a saturated mailing list, or a hybrid version of that list, we can build those lists out for you.

We postal verify everything.

And then based on the list in the go to market strategies or data filters, you can then determine what format makes sense for me.

We have six by nine, six by 11.

We can do larger formats or flax.

We can do a trifold at eight and a half by 11 and insert it in an envelope.

So there's a lot of custom solo solutions around direct mail postcards.

And then the other postcard related product solution is in our event category.

So we do a lot of work with movers.

There's a mover journey.

My house just got listed, it's under contract, or I've now moved into a new home.