Dan Harlacher

And if you're not ready, that's okay.

We'll be here when you are, you want to revisit that.

I want to walk through the different products because you're not just a blue little coupon mailer anymore.

You guys have direct mail.

You got the digital network, the digital envelope, the solo mail.

Let's talk about all the products and how they work together.

Yeah.

So of course, there's the iconic blue envelope that has an insert that goes inside the envelope in increments of 10,000 household zones.

Incidentally, the inserts in the zones, we build those zones from the carrier route level up.

It isn't a saturated spray and pray zone.

We'll look at

higher or upper to higher income homes with families owner occupied as a driver at the carrier route level.

And we say, here's a zone.

And then there are multiple size inserts you can put in the envelope.

Then we have a postcard called Plus One.

And the Plus One is a standalone postcard that mails in the same 10,000 household zone configuration of a ValPak zone, but it's delivered outside of the envelope.

And it is it looks, acts and feels like a solo direct mail piece for a fraction of the cost because we get postal discounts by calling it a plus one and mailing it simultaneously with the envelope.

We apply data discipline to that as well.

So we can pick and choose the best neighborhoods with the postcards the same way we do with the inserts with the plus one postcard.

You also get USPS informed delivery email with that.