Dan Harlacher

Yeah, absolutely.

So if you're interested, reach out to me and then we'll have one of our data analyst folks get on the call and do a consult with you.

It's about a 15 or 20 minute walkthrough of what we do, why we do it, and then what data we need, and then what the deliverables will be, typically around an eight to 10 day turnaround to review the results of that.

And what we do when we do a market analysis

is simply put under NDA, we say, share your CRM data, your data with us.

We're looking for address records, date of transactions, dollar amounts, no names, nothing that's more personal or confidential, but core information that says if we have an address record,

if we have a date of a transaction, and if you offer one or multiple services, we break all of that out and we say, what does that consumer, that net sales sold consumer look like in our lifestyle segmentation analysis?

So step one is we're going to look at that data and say, what do you look like according to segmentation modeling analysis, which gives us an index

to then create a score that we could use that score to say where our high potential lookalike carrier routes and neighborhoods.

The other thing we're gonna do is this is added validation.

We wanna look at the customer penetration of your business today as it relates to our audience.

Who's getting the envelope?

As an example, if we're looking at a ValPak analysis, we want to align your business, your customer with our audience to make sure we've got a more effective match.

If it's outside the audience, we do another analysis that says, here's what that looks like.

And here's what the options are as well.

So modeling is one thing and indexes are great, but dollars and cents and customer pen are

are golden as well to say, all things considered, I may have high potential here, but my business is strong here and thriving here.

My customer pen checks the box.

And if there's anything else relevant to multiple data signals, we put all of that into the mix to say the output is, this is where we believe the best opportunities are.

And that's the work we do with this complimentary service.