Dan Harlacher

And then once we get to that point, then are you interested in...

looking at what product or products you're interested, or if you're not interested at all, have a nice day and we appreciate doing the work for you.

I love it.

And you also provide an ads tune-up for the listeners.

I don't really know.

What is an ads tune-up?

Yeah.

So here we've got an outstanding creative services team of about 10 people that work on best practice creative spec ads and designs for print and digital banners, right?

So what we do is a combination of a couple of things.

We constantly poll the audience.

We're always asking consumers,

What ads turn you off and what ads turn you on?

And we look at that.

You mentioned earlier where you scan your eyes.

We do eye retina scans.

We look at all of that and we say when a consumer sees a print ad, which way did their eyeballs drift?

What turned them on?

Where did they stop?

What are they reacting to in offers?

We look at dollars off versus percent off versus free offers.