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Dan Harlacher

πŸ‘€ Speaker
626 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

you'd be amazed at what we see and what insight we have within certain verticals under home services and certain verticals within home improvement.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

We put all of that good thinking to work and create some spec ad templates for you to then say, here's what we think works based on our vertical experience of hundreds and hundreds of clients up against what thousands and thousands of consumers are telling us.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I love that.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And I think

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

It doesn't cost anything, there's no obligations.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

If to just sit down, hear what you guys have to say, see if it's a fit or not.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Is that right?

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Correct.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

That's correct.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Yeah.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

It usually starts that way.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And one way or the other, you will walk away with some positive insights.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

You know, the other thing we do with the market analysis and even with creative services, many of our clients will take those insights and learnings and revisit their digital strategy.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And so again, if you're not happy with your click campaign, if you're not happy with what your lead conversion is or the volume of leads, we find out sometimes you're running campaigns in areas that make no sense for you.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

So the data and the work that we do could help you draw in and validate or confirm, am I running not just a print campaign, but all media campaigns in the right areas that align with my business and my audience?

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I want to just go through a speed round of about six or seven questions.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

How do you track ROI across both offline and online channels?

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

So what we'll do there is, again, most of our clients that share their CRM data with us, we take that information on whatever agreed upon terms are.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

If it's every 90 days, twice a year, at the end of the year, we look at that data.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

We look at the sales information.