Dan Harlacher

We validate that those dollars are matching back to homes that we either mail the print piece to or

and or did a digital image to.

And we say, what are the dollars off of that that are being credited to the ValPak CRM tracking?

We look at that and if the net dollars are X and we look at the spend, we know what our ROAS is.

If we don't have that information, we'll take another approach and we'll look at lift analysis.

We'll look at testing control areas.

And again, sharing that information out, we can also determine, are we seeing a lift in sales?

And then based on agreed upon metrics with that customer, then we can establish or determine what ROAS is on that approach as well.

We will look at on the on the front side, we'll look at things like what is my com?

You mentioned com earlier, cost of marketing, cost of sales.

Many of our clients want to see a cost of sale of X, 15 to 25 percent, whatever that number is.

We will look at that and measure and monitor that.

And we do monitor.

that check-in as needed based on our agreement as a client or an advertiser, we do that with you as well.

We do one or two refreshes a year and we adjust accordingly.

So if comms are high or ROAS is too low, we do a refresh of the work of the program and we will come and tell you areas to stop mailing or stop marketing to and

areas to continue marketing to.

And sometimes there may be areas we didn't touch at all and we see high potential.

Here's areas to add and reinvest and align all those activities then to get that comm right and that ROAS right.

Yeah, I'm a big believer.