Dan Harlacher

I mean, I'm living proof.

I wanted to share this because this is the number one question I get all day is like, how do you get marketing to work in this busy world of marketing?

And I think hitting the customer from every angle.

How do you help small businesses compete with national brands?

Well, it's a great question because most of the small businesses that we work with will recognize, I have a limited budget to do X, Y, and Z, where we're able to say, from a ValPAC or a digital standpoint,

Based on a smaller budget, let's take the information that we know to be true as best practices in your business category and make it as local as possible so that it's as effective as possible to serve your business trade area, eliminate the waste, and make sure we're using all media assets at our disposal effectively.

with your budget to be local, local, local, and make sure that message resonates with local consumers online and offline.

What industries are you seeing the strongest results right now?

Wow.

So right now we've seen banking and finance, we're seeing some very strong results there through the bumpiness of the economy right now.

Ironically, home improvement, home services have had some bumpy air, as you probably know.

based on consumer buying patterns right now.

But if we look at entertainment, we look at medical finance, we're seeing some very strong continued trends there.

We're seeing on the lower ticket, garage door services where I need repair, if there's replace, we're still very solid and stable there.

where we move up the food chain in your bath or shower remodels or roof, where we're 10,000, 15, 20 or more, that's where it's been a little bumpy and sluggish.

And so that has had some challenges due to more customers not qualifying for terms, being a greater credit risk or standing on the sideline until they're ready or healthy.

And again, I'll go back to how we combat that is be very smart

in our programs or our campaigns to make sure we're dialing up or dialing down to be as nimble as possible.

So if it's bumpy, we want to make sure we're checking in more consistently.

And a campaign, a media campaign, a ValPAC campaign, it's not a static program.