Dan Henry

You can teach what to do.

You can teach why you do it.

You can teach when to do it.

And then you can teach how to do it.

The thing is, and this is just how human beings work, in order to learn how to do something, it's very unlikely that you will actually execute on this thing unless you understand what it is, why you're doing it, and the right time to do it.

why, and when.

You actually do need to understand these three things before you understand how to do it.

Otherwise, you're going to suck at it.

So what's great about this is that on free webinars, free trainings, and on like paid presentations, you can spend so much time teaching what to do, why you're doing it, and when to do it, that your offer is the how.

And you can teach a little how, but ultimately what, when, and why.

And showing them how to become the person that can actually do it.

And this is where the analogies, the metaphors, and the transformation come in.

To give you an example, just a very simplistic example.

You're at the foot of a mountain, and you're looking up at the mountain, you wanna climb this mountain.

And you only know of one path, and it's like this very difficult path.

And there's a broken bridge and all this stuff.

And somebody comes up to you and says, hey, did you know about this path over here?

It's like a straight path up.

No, I didn't know.

Yeah, it's right here.