Dan Henry
👤 SpeakerAppearances Over Time
Podcast Appearances
So if we stop there, they just showed you what?
Did that give you value?
By simply telling you of another path that exists that you didn't know about, that's value, okay?
And so let's say you say, okay, so this path is over here, right?
Now, here's why this path is faster.
It doesn't have any broken bridges.
It goes straight up, et cetera.
And the only thing is, it's an inclined path.
It's very steep.
So it's very hard to walk up if you don't have cleats.
Really?
Well, do you know where I can get some cleats?
Yeah, I happen to sell some cleats.
We sell cleats.
Do you want to buy some cleats?
Right?
So now they're like, well, yeah, I need the cleats to go up the path.
But you didn't even know about the path before you told them about the path.
So I'll give you an example of what I mean by the path.
Let's say you were a tax accountant and you were selling people on how to save money in taxes legally by creating your own foundation, right?