Dan Henry

You get me, you get my name.

And they agreed.

And I ended up getting 50% of that company just to be the face of the company.

And two years later, we sold it for a multiple seven-figure exit.

Why?

Because of the brand, the personal brand.

So when you build a personal brand, you become a name, right?

And when you become a name, everything opens up to you.

Everything becomes easier.

This is what I mean by velocity assets.

You're building something that makes whatever you do easier.

And I will tell you, as much as I hate to say this, and I hate to say it because I'm a sales and marketing guy, and I hate to say this, but if you have a personal brand, it will actually move the needle more than if you're really good at sales and marketing.

And it pains me to say that, trust me.

So I studied personal brands and I'm a big systems guy, right?

So I try to figure out what is the system, the repeatable system behind this.

So every brand follows the same pattern and all you have to do is reverse engineer the same pattern.

So

They have what I call the brand triad.

Every brand, every personal brand has something they stand for, have something they stand against, and they have a flaw.

And this actually is derived from the greatest personal brands of all time, which are superheroes.