Dan Henry

Now, if you're a normal person, you don't have a business, you don't have a product, none of that, when you build a personal brand online,

You are the business.

Your name is the business.

And what that means is that someone might pay you to promote or talk about their products and services, like on your podcast when you have this section where you talk about sponsored products, right?

Or maybe you have a popular supplement that you like.

Maybe you have a brand on sleeping.

So you have a sleeping supplement you use, and they have an affiliate program.

Well, now you can promote that sleep supplement and get 30%, 40% commission.

Or maybe you just want to open doors in your life.

For instance, one time I had a software company reach out to me and they wanted to pay me to be the face of their brand.

I didn't have to build a company.

I didn't have to run the company.

I just needed to be the face of their software.

And so I said, okay, I'll do it, but I don't want to be paid.

I want equity.

And they said, how much do you want?

I said, I want 50%.

Well, they say, well, okay, well, how much are you going to put down to get 50%?

I said, I'm not going to put any money in.

You get my face.